The National Bank of Pakistan (NBP), one of the country’s leading financial institutions, is dedicated to fostering socioeconomic growth while contributing to the nation’s sustainable development goals. With a vast network of local and international branches, NBP continues to innovate and expand, creating exciting career opportunities for talented professionals.
The bank is seeking a dynamic and experienced individual to fill the key position of Divisional Head – Strategic Marketing (SVP/EVP) in its Logistics, Communications, and Marketing department, based in Karachi. This role is critical for driving the bank’s strategic marketing initiatives and ensuring alignment with organizational objectives.
Position Details
- Job Title: Divisional Head – Strategic Marketing (SVP/EVP)
- Reporting To: Group Chief – Logistics, Communications & Marketing
- Employment Type: Contractual (initially three years, renewable upon performance)
Eligibility Criteria
Educational Qualifications:
- Minimum graduation or equivalent from an HEC-recognized institution.
- A Master’s degree or relevant certifications in marketing, communications, or public relations will be preferred.
Experience:
- A minimum of 15 years of relevant work experience, including at least 05 years in a leadership role in marketing or public relations.
Skills & Expertise:
- Proven ability to identify market trends, strategize effectively, and execute campaigns that enhance brand recognition.
- Strong analytical and problem-solving abilities, with a focus on achieving business objectives.
- Proficiency in MS Office (Word/Excel) and people management skills.
Key Responsibilities
- Brand Development: Create and implement integrated brand marketing campaigns to strengthen brand recognition and customer engagement.
- Performance Monitoring: Analyze brand performance metrics to optimize strategies and stay ahead of industry trends.
- Digital Marketing: Innovate creative online and offline marketing strategies, leveraging social media, digital tools, and stakeholder engagement.
- Team Leadership: Build and manage a high-performing marketing team to deliver measurable results.
- Public Relations: Strengthen relationships with stakeholders, media, and PR agencies to maintain a positive public image, particularly during crises.
- Market Analysis: Conduct market research to develop insights and identify short-term and long-term growth opportunities.
- Budget Management: Develop and oversee the marketing budget, ensuring efficient allocation of resources.
How to Apply in National Bank of Pakistan (NBP) Jobs Karachi 2024
Interested candidates who meet the eligibility criteria are encouraged to apply online via the official career portal:
www.sidathyder.com.pk/careers.
Deadline for Applications: Within 10 working days from the publication of this advertisement.
Equal Opportunity Employer
This is an exceptional opportunity for experienced professionals to contribute to a prestigious organization and advance their careers in a challenging and rewarding environment. Apply today and be part of NBP’s vision for a prosperous future!
